By Shannon Reres, Marketing Associate
As higher education’s trusted advisor, tracking trends is at the heart of what we do. With eyes fixed on our industry’s horizon, we give you the tools you need to stay up-to-date and in-the-loop. It’s our job—but it’s also our passion.
To kick off the new year, I sat down with Vice President of Marketing, Eileen Smith, to discuss top trends for 2018. Here’s a high-level look at what you need to know going into the year ahead.
SR: 2017 was quite a year for higher education. Looking forward, what do you anticipate will be the leading trends in 2018?
ES: At a glance, I believe we will see renewed emphasis on fiscal responsibility, increased use of financial aid as a recruitment tool, continued focus on student success and retention, and sustained growth in workforce development and continuing education.
SR: You mentioned a continued focus on student success. As a trend that really gained traction in 2017, how will institutions modify their approach to student success?
ES: Throughout the industry, institutions are recognizing that student success is not up to individual offices. It is an institution-wide enterprise. Every department must focus on student success and understand that today’s students have a lot of choices. If students don’t have a great experience, they can easily go somewhere else—or drop out. When every office gets on board, student success is much more attainable.
SR: Institution-wide buy-in often seems to be one of the keys to success. How are institution-wide strategies shaping other areas of higher education?
ES: We’re working with clients on campus-wide initiatives in a variety of ways. One of these is through Jenzabar One. One of the greatest aspects of Jenzabar One is its customized approach to fit the unique needs of every client. It can be used for financial aid, student success, fiscal responsibility, or data security—or all of the above—depending on the institution’s needs. We want to help our customers use technology to propel their institutions forward.