By Emmanuel Sarris, Director of Continuing Education Strategic Consulting Services
Wondering what to do about your youth camps the week of the Fourth?
The Fourth of July is always a tough week to plan around when developing your summer schedule. We know that enrollments are going to be much lower because kids are gone on vacation. Depending on what day the Fourth actually lands on, it can actually affect more than one week.
So how do you plan for best success?
Let’s talk about each day of the week the Fourth can land on and the challenges associated with it.
Friday, Saturday, Sunday: These are the worst days to plan around. You cannot gauge if the kids will be on vacation the week before or the week after and it can negatively impact two weeks of your schedule.
Recommendation: Decrease the amount of offerings by 30% to lower expenses.
Monday, Tuesday: Like this year, if the Fourth lands on one of these days, your current week will take a big hit on enrollments. The additional challenge with these dates is the week prior. Most employers give their employees the Monday before a Tuesday holiday off, which means a longer weekend, which means a long vacation.
Recommendation: Decrease the amount of offerings the week of Fourth of July by 60% and the week prior by 30% to lower expenses.
Wednesday, Thursday: We get lucky if the Fourth lands on one of these days. Most likely, kids will only be gone this week, if they are going to be gone at all. You may see some effect the week after, but it should be small.
Recommendation: Decrease the amount of offerings for the week of the Fourth by at least 60% to lower expenses.
Your goals should be to keep expenses down, while having enough slots available for the kids who need to be there every week. Take a look at your past enrollments and you will see the trends from the previous years. The percentages I gave above are rough, but based on the programs I have built in the past. Really get to know your youth program for optimal scheduling and profitability!
If you don’t have a youth summer program yet, the time is now to start planning for 2018!