How to deliver a personalized educational experience with CRMs for higher education
The Student-Centric Age of higher education has arrived. Higher Education is undergoing a massive transformation. Changing societal needs and advances in technology have combined to drive a rapid increase in the size and complexity of the postsecondary marketplace. New competitive forces have materialized. To help cope with—and embrace—this educational revolution, institutions of all kinds are turning to Customer Relationship Management (CRM) software solutions to help trim expenses, grow revenues, and drive positive student outcomes through a highly personalized experience
What is CRM?
At its core, CRM software is essentially a high tech tool for organizing, automating, and synchronizing the communications and reporting processes for external audiences. A CRM personalizes communications by leveraging real-time information shared between various campus systems. A CRM also provides seamless interface integration between those systems, for improved productivity and ease of use.
Beyond the software system, CRM also refers to the customer service and marketing practices proven in consumer and B2B industries to acquire and keep “happy, loyal customers.” In this sense, CRM is not just the application of technology, but also a strategy to learn more about each student’s needs and behaviors in order to develop a stronger, more personal relationship with her/him. Continue reading…