New Jenzabar Release Aimed at Increasing Continuing Education Enrollments
Jenzabar Higher Reach Adds New Marketing and Online Capabilities
Boston, MA – January 15, 2013 – Jenzabar®, Inc., a leading provider of software, strategies, and services for higher education, announced today the latest release of Jenzabar’s continuing education software, Jenzabar Higher Reach™. The “Lion” release of Higher Reach helps continuing education and workforce programs increase student enrollments and operational efficiency through marketing tie-ins and significant online enhancements.
The latest release of Jenzabar Higher Reach is aimed at improving students’ online experiences through a more personalized and social environment. Institutions using Higher Reach can configure the platform to greet prospective students with a progressive shopping experience, including suggested courses, popular selections, recently viewed items, and social media integration. Other new features include a keyword search, cross-selling opportunities, and back-office updates for more efficient payment and reporting processes. The student-centric enhancements in Higher Reach provide methods to convert more website visitors into enrolled students and enrich the user experience.
“As Jenzabar designs a new release, the strategy is to leverage our relationships with current clients who know how our platforms need to evolve to best support their expanding businesses,” said Chris Hartigan, Vice President and General Manager of Jenzabar’s Continuing Education Solutions Group. “The Lion Release of Jenzabar Higher Reach was developed in partnership with several notable customers, including Hofstra University. With the new features and functionality, continuing education, extended learning, workforce development, and adult learner programs are able to market and sell more courses while providing a more personalized student experience.”
Jenzabar Higher Reach is a flexible, full-featured, scalable software solution uniquely aligned with the complex needs of any institution that offers continuing education, certificate, or workforce development programs. Higher Reach supports the entire continuing education ecosystem, from prospective students and candidates all the way through graduation. The Lion release was named after Hofstra University’s Lion mascots.
About Jenzabar, Inc.
Jenzabar, Inc. is a leading provider of enterprise software, strategies, and services developed exclusively for higher education. The company offers integrated, innovative solutions to advance the goals of academic and administrative offices across the campus and throughout the student lifecycle. As a trusted partner serving more than 1,000 campuses worldwide, Jenzabar has over four decades of experience supporting the higher education community. Jenzabar is headquartered in Boston, Massachusetts. For further information, please visit www.jenzabar.com.